the objective of this campaign was to create a photoshoot to communicate to future weight-loss patients about the supportive environment at Sparrow. we pitched the idea origically focusing on the faces in a spin on the traditional before + after to show the real change was in how the patients felt. we worked with real patients to setup a shoot that was memorable and striking. created custom illustrations to illustrate each specific procedure in an approachable manner.
role associate creative director
client/agency Sparrow Healthcare/MERGE